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You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Greg Buckles
When I was wearing my ‘analyst’ hat, LTNY briefings with providers had a consistent level of marketing fluff and dancing around my questions while they did their best to get free market insight. Now wearing my consulting hat again, I filled my LTNY 2015 time arranging client meetings with potential providers for active initiatives. I did my best to proactively weed out sale’s demos on autopilot by sending providers three key bullet points and limiting meetings to 30 minutes. Call it ‘best intentions’ while underestimating the seductive power of the temptation to spiel. I found myself making notes on what NOT to do while presenting to a prospect instead of my usual key take-away bullets. So here are some of my slightly tongue-in-cheek pointers. If we did a meeting in NY, just assume that I am talking about someone else for the sake of your ego.
Read the complete article at: 10 Things Not to Do at a LegalTech Meeting