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You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By John Hutchins
The Internet changed everything; Social Media has changed the Internet, and therefore everything.
Not many born before 1990 would argue with the assertion that, in our lifetime, the Internet has changed just about everything. Here are a few examples:
- Postal mail (“snail mail”) is well on the way to obsolescence. The United States Postal Service projects that First-Class Mail will decline by 35% by 2020. All types of mail (including junk mail) will decline by 30%.
- The number of print newspaper readers is falling like a rock, and the industry is in serious crisis, indicated by bankruptcy filings, interested sellers with no interested buyers and plummeting stock values.
- The phone book (and yellow pages) has virtually vanished from existence.
- Two words – online dating.
A list of fundamental societal changes brought about by the Internet could go on and on.
Almost no one would deny the profundity of that change. But even more profound is the fundamental change of the Internet that is well underway, though some still don’t recognize it.I’m talking about social media. It’s not just a fad or something that your grandchildren do. It’s what some have called “the biggest shift since the Industrial Revolution.”
Read the original article at: Why Social Media Matters | LeClair Ryan