ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Lisa Hoover McGreevy
We reported recently that organizations are increasingly finding value in content analytics. Seventy-three percent of businesses polled by AIIM for a recent study said there’s “real business insight to be gained” from assessing the business intelligence and analytics of digital content but figuring out how to free that data confounds many companies. Ben Rossi , group editor at Information Age, had some suggestions that may help. Rossi recommended a seven-pronged approach to improve content analytics and assist organizations in drilling down to unearth useful information that can be applied to future business strategy decisions.
Read the complete article at: Making content analytics work for you