ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Jenny Richards
In a nutshell, big data is a term that was coined to describe a rapidly changing growth in the accessibility of structured as well as unstructured data, usually within a business. Big data has come under a lot of analysis presently, probably because it’s as essential to a business – and its surrounding community – as the Internet now is.
The reason for this is simple: when you have more data, your analysis can be more accurate. This increase in accuracy in turn leads to better and more confident decision making, by the executive, which leads to higher operational efficiency, reduction in risk, cost-efficacy and increase in profitability as a final result. Where rubber meets the road, that’s what every organization wants.
Read the complete article at: The Big Data Revolution