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You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Doug Austin
Understanding the internal and external challenges that your organization faces allows it to approach ongoing and future discovery more strategically. A “SWOT” analysis is a tool that can be used to develop that understanding.
A “SWOT” analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats associated with a specific business objective. That specific business objective can be a specific project or all of the activities of a business unit. It involves specifying the objective of the specific business objective and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.