ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Judy Selby, Alan Friel and Jenna Felz
Social media data is a rich source of information for companies competing in today’s global marketplace.
Companies can exploit social data for a variety of purposes, such as gaining better knowledge about their customers, improving business intelligence, and developing a competitive edge in the global marketplace. Perhaps the most valuable aspect of “social data” is the variety of data points generated on social media platforms.
Read the complete article at: Mining Social Data and Putting it to Work