ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Jonathan Buckley
Big data has become tremendously popular with businesses these days. It’s the latest buzz term that everyone seems to be using to indicate their willingness to use new technology to improve their companies. That doesn’t make it bad; it just means that it’s a clear trend many are eager to become a part of. In fact, its transformative effect is very real despite the tendency of businesses to refer to it as if it were a shiny new toy. As revolutionary as big data analytics has been in just the past few years, some organizations may be misunderstanding how to truly get the most out of it. Big data needs help — it can’t do everything on its own. That help can come in the form of something that many people might not expect: a critical eye.
Read the complete article at What Big Data Needs to be Coupled With to Actually be Useful