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By Paula Tompkins

The brands that are succeeding today are the ones that give people the information they want, when they want it, in a format that is meaningful to them. The ability to meet these consumer demands is the driver behind data integration. And the complexity of transforming data so consumers can share and access their personal information across all the channels is growing. In our world, we see projects that pull data from well over 30 different sources.

Data integration involves a lot of details (systems, transmission, structure, security, etc.) to address, but when it comes to pleasing the consumer the biggest and the most important task is normalizing the data. While there are many transmission and file format standards, standards generally do not exist on data values.

 

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ComplexDiscovery OÜ is a highly recognized digital publication focused on providing detailed insights into the fields of cybersecurity, information governance, and eDiscovery. Based in Estonia, a hub for digital innovation, ComplexDiscovery OÜ upholds rigorous standards in journalistic integrity, delivering nuanced analyses of global trends, technology advancements, and the eDiscovery sector. The publication expertly connects intricate legal technology issues with the broader narrative of international business and current events, offering its readership invaluable insights for informed decision-making.

For the latest in law, technology, and business, visit ComplexDiscovery.com.

 

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