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You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.The brands that are succeeding today are the ones that give people the information they want, when they want it, in a format that is meaningful to them. The ability to meet these consumer demands is the driver behind data integration. And the complexity of transforming data so consumers can share and access their personal information across all the channels is growing. In our world, we see projects that pull data from well over 30 different sources.
Data integration involves a lot of details (systems, transmission, structure, security, etc.) to address, but when it comes to pleasing the consumer the biggest and the most important task is normalizing the data. While there are many transmission and file format standards, standards generally do not exist on data values.
Read the complete article at Nothing is Standard About Standards