Extract from article by Jason Lemkin published by SaaStr
So a while back on SaaStr, we did a couple of posts about how B2B and SaaS marketing needed to catch up. That you needed your VP of Marketing to make a real lead commit,to have a true quota of some form. Not just get you blue pens with your logo on it.
Even today, most “VP” of marketing candidates in SaaS I meet didn’t even really have a true lead commit at their last gig. Not really. Maybe they had a soft commit, or best efforts, or something. But not a true lead commit.
So a lead commit is good. It’s 100x better than no commit at all.
But I think we’ve moved past this now.