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Extract from article by Jim Duffy published by Blue Hill Research

With the arrival of so many new solutions, there has been a larger narrative that many of these cloud-based providers are “young Turk” competitors, offering SaaS models, on-demand resources and payment, improved accessibility or collaboration, and predictable payment terms.

While there is a lot of truth to this narrative of young Turks competing with established vendors through cloud-based offerings, like most “narratives,” it misses important offerings both from established vendors and start-up ventures. Additionally, as we move into 2016 and as more vendors bring options to the market, the narrative (not the value props) will change. Dave Houlihan mentioned some time ago that legal audiences tend to view cloud evaluations as binary decisions, with a tendency toward extremes of anxiety and complacence, as well as decisions between cloud or not cloud.

 

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