Extract from article published by Attorney at Work
A year ago, we thought social media couldn’t get any hotter as the marketing mode of choice for lawyers. Comparing results from the recent “Attorney at Work 2016 Social Media Marketing Survey” to last year’s shows we may have been right. In our second annual survey, we again asked lawyers about their social media habits, preferences and attitudes. Still hot? Sure, but things seem to be leveling off.
- Most of the lawyers responding — 88 percent — are using social media, but only 68 percent say their use of social media is part of an overall marketing strategy. That’s compared to 91 percent and 60 percent in 2015.
- Almost half of those respondents (47 percent) say lawyers’ use of social media for marketing is more hype than reality. In 2015, 56 percent agreed.
- Only 3 percent say social media is “very” responsible for actually getting them clients, compared to 4 percent in 2015. However, 41 percent say it is “somewhat” responsible. In 2015, 35 percent said “somewhat” responsible.
The biggest takeaway of the joint research project by nonprofit Electronic Discovery Institute and tech giant Oracle Corp. is that TAR is often faster and cheaper when identifying relevant documents. But when it comes to isolating privileged or sensitive information, human reviewers outperformed machines.
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