Extract from article published by Attorney at Work
A year ago, we thought social media couldn’t get any hotter as the marketing mode of choice for lawyers. Comparing results from the recent “Attorney at Work 2016 Social Media Marketing Survey” to last year’s shows we may have been right. In our second annual survey, we again asked lawyers about their social media habits, preferences and attitudes. Still hot? Sure, but things seem to be leveling off.
- Most of the lawyers responding — 88 percent — are using social media, but only 68 percent say their use of social media is part of an overall marketing strategy. That’s compared to 91 percent and 60 percent in 2015.
- Almost half of those respondents (47 percent) say lawyers’ use of social media for marketing is more hype than reality. In 2015, 56 percent agreed.
- Only 3 percent say social media is “very” responsible for actually getting them clients, compared to 4 percent in 2015. However, 41 percent say it is “somewhat” responsible. In 2015, 35 percent said “somewhat” responsible.
Taken from a combination of public market sizing estimations as shared in leading electronic discovery reports, publications and posts over time, the following eDiscovery Market Size Mashup shares general worldwide market sizing considerations for software and services in the electronic discovery market for the years between 2015 and 2020.
Today, there are still a lot of lawyers that don’t know a lot about “computer stuff,” but at least they’re smart enough not to admit it in court. In the nine years since the 2006 FRCP amendment on e-discovery, there has been great improvement in the bar’s knowledge and sophistication with e-discovery. But there’s still a long way to go with many lawyers.
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