Editor’s Note: As one who has followed and participated in both blogging and its use in communications since 2003 (and actually attended the first BloggerCon at Harvard Law School’s Berkman Center), I think the following extract and link to the complete article by lawyer and social communications expert Kevin O’Keefe is very informative for anyone seeking to understand how to navigate efficiently through the communications channel of the legal industry to influence, inform, and entertain those practicing, supporting the practice, or interested in the practice of law. Blogging and social communications help democratize the sharing of news by removing inappropriate gatekeepers to sharing. Inappropriate gatekeepers are those who only allow entrants through their content distribution gates if they are considered worthy through financial (paid relationship), or recognition (accepted by the vocal minority of influencers) means, regardless of the value of the content being shared. I think there is a balance between journalist discipline, business benefit, peer review, and unfiltered blogging. And Kevin’s article provides some insight into that balance through the lens of publishing platform approaches.
Extract from article by Kevin O’Keefe
Blogging lawyers are often active on social media, including Twitter, Facebook and LinkedIn. Social media establishes trust and sources.
Social media, person to person, moves news and commentary today. Unlike reporters at the New York Times and even a few at the ABA Journal, I am not seeing many ALM reporters actively [engage] me and others on Facebook and other social media.
Legal moves slow. Lawyers hold on to what they’ve had in the past. Legal PR often looks for “earned media” versus more the more influential commentary that moves across blogs and social media. All pluses for ALM.
The value of editors will of course be the rebuttal of some. But Facebook is the leading source of news for a growing number of people in the country, including the majority of millennials.
News is what other people report and share. News is not defined by who is reporting.
Blogs haven’t nailed curation yet. That’s coming though.