Eyeing Expansion, Chicago eDiscovery Company Rebrands


Extract from article by Gabe Friedman

One of the biggest e-discovery software companies is rebranding itself as it sets its sights on international expansion. 

Over the weekend, Chicago-based kCura — which produces the widely used data processing and review software, Relativity, and attracts thousands of e-discovery practitioners to its annual Relativity Fest every fall — rebranded itself as Relativity.

Andrew Sieja, kCura founder, and CEO said the Relativity brand long ago eclipsed kCura, a term which was coined years ago when the company had ambitions to specialize in knowledge management. Instead, it found success in the roughly $2.5 billion e-discovery software market, with a reported 13,000 users including nearly every AmLaw 200 firm, the U.S. Justice Department, plus corporations including NBCUniversal, LinkedIn, Allstate and others.

“None of our customers knew who kCura was,” said Sieja, “everyone knew us as Relativity.”

The company now claims 13,000 users, including 70 companies from the Fortune 100, have uploaded more than 200 billion documents onto its platform.

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