15 Metrics Every Software Product Manager Should Know

Extract from article by Brian de Haaff

The world of product management is rapidly changing. It is more data-driven than ever before. There is no doubt that data is impacting most jobs. But this is amplified for product managers, especially if they work for an emerging software company. Being a PM at an early-stage company has never been more challenging.

So, how do you help your software offering stand out in a crowded market? It is straightforward when you think about it. You need a strategy that combines a specific vision with the quantifiable metrics to measure your progress. To be successful, you must know where you are going, and if you are getting closer or have arrived.

There are hundreds of different metrics that product managers could potentially measure. But all successful teams have a core set of metrics that matter most to them and the nature of their business.

While every business is different, here are some metrics that we believe are important for SaaS companies and product managers to track.

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